Open Source as a Business: Strategy, Struggle & Success

Aravind Putrevu (~aravind34)


How do you build a lasting and successful company that also stays true to its open source roots? This talk takes a look at why open source is important to business and three essential elements of this path:

  • Strategy: How can you monetize your open source product? Is it support, an open core approach, cloud services, or a combination of the three? And which ones are the features you can even commercialize without alienating your community?
  • Struggle: "You received a 100 million dollars in venture capital and yet you have so many open issues?!" Once money is involved the dynamics often change. How can you manage expectations and still build on a flourishing open source community?
  • Success: How do you balance open source and commercial success? How do you align engineering and sales decisions?

This talk takes the perspective of Elastic, the company behind the open source products Elasticsearch, Kibana, Beats, and Logstash, which makes its money with support, the commercial X-Pack extensions, and cloud offerings. But we are also taking a look at how others are approaching this challenge, what worked, and what failed.


Open source awareness, Open source License Knowledge, Company Names ;)

Content URLs:

Old Slide Deck:

Speaker Info:

Aravind is a Developer and works at He has seven years of experience in working on Distributed Systems, Web Applications. He is a polyglot and has interest in Machine Learning, Security. In his free time, he plays around with RasPi.

Speaker Links:

Here are some links which contains some details about events that I spoke :

  • VoxxedDays Talk:
  • Oracle Code Interview:
  • Meetup Talk:
  • PyCon ThaiLand:

Id: 1251
Section: Culture and society
Type: Talks
Target Audience: Intermediate
Last Updated: